I get paid to sell self-drive holidays to Australians, to encourage them to take to the open roads and explore new territory behind the wheel of a rental car. I have a confession to make. I can’t actually drive.

 

Now I haven’t deliberately kept this from my employer, it wasn’t mentioned in my interview nor was it in my job description alongside having excellent communication skills, the ability to work as part of a team or to meet deadlines in a fast paced working environment. It was neither an essential nor desirable attribute.

 

I have never lied about it, but I do avoid voluntarily giving out this information about myself. I’m almost 25 for goodness sake! Kids I used to babysit have got in the driver’s seat before me. I guess I just haven’t got around to it in 7 years. I’m used to the convenience of city living and not needing to be able to drive.

 

So while I am cruising comfortably on my P plates in my car rental marketing career, I have yet to get my Learners licence to drive. The irony of the situation was pointed out to me at a recent industry function when I was talking to a marketing guru from an airline. He asked me what kind of car I drove and I said quietly that, actually, I can’t drive. “What!” he exclaimed “You work for a car rental company and you can’t drive?!” True. But, I said to him, you work for an airline, can you fly a plane?

 

You see, what I try to market or sell is not driving. We don’t sell the idea of jumping into a rental car, the exhilaration of putting the key in the ignition, turning on the engine and…well, whatever it is that comes next.

 

No, we try to sell the idea of freedom, the thought of having independence and flexibility on holidays, exploring new places, making memories and having a good time. We try to inspire people to visit places off the beaten track and discover new things.

 

So does it actually matter that I can’t drive? Do you think dog food marketers have actually tasted what they’re selling? Exactly.

 

I have travelled around the world and I have been in cars lots of times, often simultaneously, so I know the feeling of having the wind in your hair, good music in your ears and a smile on your face. I know the excitement of visiting new and foreign lands and the joy of travelling around, not being in a cramped Greyhound bus or overcrowded non-air conditioned train.

 

I have just been in the passenger’s seat, not the driver’s, that’s all.

 

Having said all that, I know that I need to learn to drive. Will I finally take the plunge and learn? Yes, most definitely, in part to aid my copywriting, to gain independence and well, to see what all the fuss about.

 

Yes, there’s all that and also that promise that my partner made about getting a shiny new Yaris when I do finally get my license. Now that is an incentive to learn.



By: Car Guru

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Small engine vehicles have been revitalized and revamped over the last several years. Golf carts and hauling vehicles once innovative in the 1980s were still able to be improved upon in the areas of design, steering mechanism, vehicle weight and basic functionality. Mowers, however, have remained constant in their design and mechanics for quite some time. The single biggest area of improvement for golf course and large area mowers is in the engine. Recent small engine mechanics innovation has allowed designers to create more powerful, easier to maintain, and more efficient engines for these pieces of equipment. Though older model mowers may have quality engines that are still getting the job done, many landscapers or greens keepers may find that the engine does not provide the power or efficiency that a newer vehicle could. Buying a new mower in order to get the power of a modern small engine is not necessary if you consider repowering the vehicle instead.

What Is Repowering?

Repowering a small engine refers to installing a newer rebuilt engine into an existing vehicle in order to improve its performance and save on buying a brand new vehicle or motor. By repowering, a landscapers or golf course maintenance crew gets more than just swapping out an old engine for the same rebuilt model engine. Rather, a repower kit swaps out an old engine for a newer, better engine model built with the latest technology. Repowering results in a better small engine in a vehicle for the fraction of the price of buying a new one.

I Already Have A Quality Engine

If you are a smart consumer, you have already bought a large mower from a reputable brand that stands by its products. So, you may wonder why you would ever want to consider repowering. Consider the Jacobsen Greens King IV. Jacobsen has an incredible reputation for being a leading turf maintenance mowers and equipment manufacturer for over 100 years. The company’s Greens King IV has been one of their best selling vehicles for over a quarter of a century. These mowers, however, will last longer and perform better if their engines are updated to newer models.

The need to innovate and improve performance is well understood by Jacobsen. The company’s newer model Greens King IV has a 16 or 18 horse power Briggs & Stratton Vanguard gas engines. Older models have a 14 or 16 horse power Kohler engines. Improving the engine is important to the long-term life of the mower and to achieve better performance. This is why so many are choosing to repower their landscaping mowers – to give their well-maintained older models more power and extend their life.

Jacobsen Greens King IV is a popular landscaping mower and hauling vehicle manufacturer. As such, there are a variety of repower kits available. There are Briggs & Stratton Vanguard small engines or Kohler small engine rebuild kits available, depending on what engine is currently installed in the GV IV. Diesel models are also great candidates for repower kits. Those landscapers with other mowers brands, something other than a Jacobsen, can easily find a repower kit compatible with their model too.

Where Do I Find A Repower Kit?

Small engine repower or rebuild kits are available from several certified dealers online. When looking for a kit, make sure the one you purchase comes with a warranty that you would expect from the original factory dealer. They are available. This will give you piece of mind and assurance that the quality of your machine will remain intact. After all, repowering a small engine is a step toward improving the value of your mower and extending its life.

~Ben Anton, 2008



By: Ben Anton

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